World’s #1 Event on

BARCELONA 2024
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Welcome to Barcelona’s Industry 5.0 Conference for
HR Managers & CEOs
Old-school HR approach is
not working anymore, is it?
23%
employees worldwide are engaged with their work
13%
employees in Europe are engaged with their work
98%
of employees between 18 & 24 years old show symptoms of burnout

Let’s get
real

Brilliant young minds have a bunch of high paying online work options to choose from with total flexibility of work
Post pandemic there is a massive rise of online earning tools and methods that the youth are exposed to, that makes desk jobs look super boring and the financial security isn’t enough to attract them.
So, how about creating…
Employer-Employee
WIN-WIN
?
Achieving actual business results by focussing on the hidden human factor
JOIN AN UNFORGETTABLE
DAY 1
NETWORKING NIGHT
Schedule coming soon...
DAY 3
WORKSHOP DAY
Schedule coming soon...
Speakers from our past events













2024 Speakers to be announced soon…
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EXPERIENTIAL JOURNEY
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Not another boring, formal conference.
Imagine an event that is
Not just inspiration, but gaining actionable ideas to enhance employee engagement.
Not just keynotes, but a total immersion into the future of business.
Not just networking, but connecting on a deeper level with though-leaders.
Not just a 48 hour feel good, but game plan for lasting positive change.
That is exactly what Happiness at Work Experience is.
EXCITING HIGHLIGHTS

LINE-UP OF
GLOBAL EXPERTS
CONTEST FOR
START-UPS
PANEL
DISCUSSIONS
POWER TALKS BY
ROLE MODELS
HAPPINESS AT WORK
AWARDS
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Don'tjust listen
EXPERIENCE
with your senses.
Learn with your
senses
When your favourite high-school song suddenly plays, it instantly brings back all your feelings and memories from your childhood. Something similar happens with familiar smells. Right?
Attention span is at an all time low.
According to neuroscience, the combined power of senses enhances the learning process and improves memory & retentivity
At our event you don’t you just listen, passively.
You get involved and engaged with your senses.
You internalise & experience what you learn.
OUR MULTI-SENSORY EXPERIENCES
are designed to
Spark your creativity
Enhance your learning
Improve rententivity
Create a lasting memory
Music. Aromas. Visuals. Lights.
REASONS
to be there.
Are you an
HR MANAGER?
Attract fresh amazing talent, easily
Create exciting & inspiring leadership to drive self-reliance in individuals
Boost engagement, accountability & productivity levels in your teams
Retain your best performing employees
Align company vision with the mindset of the new generations
Create a brand that is a 'magnet' for the best talent
Focus on employee experience and get higher productivity & accountability
Drive lasting business results, in new innovative ways
Get 'Happy Profit' with a win-win for you & your employees/teams
Learn from global experts about the latest trends & techniques
PARTNERS






Typical HR conference – Hear some keynotes. Network. Exchange business cards. Then Monday morning at the office looks the same.
But at the Happiness at Work Experience, you have…
Meaningful conversations.
Business collaborations.
Make friendships that last.
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DAY 2
09.45 am
10.00 am
Experiential Multi-Sensory Journey
10.15 am
Speaker 1

Speaker 2

Lunch

1.20 pm
Workshop Parallel Session 1
Workshop Parallel Session 2
Experiential Multi-Sensory Journey
Coffee-Break

Speaker 3

Speaker 4

7.00 pm
Closing ceremony
7.10 pm


Are you
ready to challenge
the status quo?
Interested to be part of our
next event?
Interested to be part of our next event?
Want to attend the next event?
Want to be a sponsor?
Want to be a speaker?
Want to
volunteer?
Our Mission
People spend most of their waking hours, working. We want to contribute to making that time a happy & fulfilling one.
Driving high performance with a focus on the hidden ‘human factor’.




We Aim to
- Inspire, connect & empower people to experience happiness at work & redefine the future of business
- Help organisations to thrive by winning the trust & respect of their employees
- Encourage leaders to lead by example, pay attention to the needs of employees, in a culture of mutual respect
- Support the UN Sustainable Development Goals 3, 8, 9, 10
- Empower 10 million people to find happiness, balance & success
Meet our team
CORE TEAM

Jim Lippens
Founder, CEO & Heart-driven Visionary

Jeena Earthiva
Co-Founder, Head of Wellbeing Experience & Tech

Ligia Leite
Head Strategy & People
BARCELONA TEAM

Raf Adams
Initiator Spain, Head Partnerships

Ray Berry
Written Content Expert

Mayrilian Acosta Davalos
Head Community & Operations
GLOBAL TEAM
BRAZIL

Sandra Teschner
UNITED KINGDOM

Lara Norman
INDIA

Suparna Ghosh
SINGAPORE

Nisha Jhangiani
AMBASSADORS

Hulya Kurt
Switzerland & Turkey

Christian Chicas
USA
DIGITAL TEAM

Charlie Kapagolet

Mert Saglam
Our Mission
People spend most of their waking hours, working. We want to contribute to making that time a happy & fulfilling one.
Driving high performance with a focus on the hidden ‘human factor’.




We Aim to
- Inspire, connect & empower people to experience happiness at work & redefine the future of business
- Help organisations to thrive by winning the trust & respect of their employees
- Encourage leaders to lead by example, pay attention to the needs of employees, in a culture of mutual respect
- Support the UN Sustainable Development Goals 3, 8, 9, 10
- Empower 10 million people to find happiness, balance & success
Our Story
Seasoned expert in project improvement, production & testing sectors with 25+ years of Industry experience
Introduced revolutionary workplace strategies and culture balancing results with happiness at work.
In less than 1 month under Jim’s guidance & strategy, a loss-making department started generating profits for the first time in 30 years.
15+ million Euro profit generated with 0 investment
The overall equipment effectiveness went from 58% to 94.4%.
His department had 10% of the total workforce and they created 85% of profits for the whole company
0 accidents, 0% Employee turnover, and <0.3% of absenteeism
These results led to the organization of the first ‘Happiness at work’ conference
Keeping humans at the core, Jim developed the HEART model, and the 7 Generations Ecosystem was born.
Get rid of these employees!
Our founder, Jim Lippens, worked for 22 years in a production environment when
- one day - his boss asked if he was interested to become the plant manager of a business unit of three departments and 108 employees. Jim got two days to reflect upon it. After one day Jim decided to accept the offer. His decision was not obvious at all, as he had no experience of leading such a large group. More over the business unit was losing money for 30 years. On day one in his new role, Jim got the order to fire 27 employees…
The plan of the new shareholders was to fire all 108 workers within a maximum of
3 months. Jim was shocked as the management did not inform him about this in advance and also because he was aware of the huge potential of some of these employees. When Jim saw the fear in the eyes of these employees waiting for their potential personal terrible news, Jim decided to do everything he could, for them. Jim just could not accept the idea of firing these skilled workers and wanted to reverse this desperate move of the management. But how? The clock was ticking!
Shift from a culture of fear to a culture of love
Jim started working 16 hours a day willing to save these 81 remaining employees’ jobs under terrible time pressure. From day 1 it was clear to him that he had to win the trust of the employees and together they had to make their business unit profitable within 1 month. A plan was made in cooperation with all operators. As Jim had extensive prior experience of these departments in project improvements and tests, Jim knew the equipment and machinery well. Jim also embraced the knowledge and experience of these workers. Results started to show soon. After one month, the business unit started to make the first profit in more than 30 years!
Massive Increase in productivity & innovation
Engagement and mutual respect kept increasing and the business unit started to deliver money on a monthly basis now. Top management did not understand how this was happening, and increased the pressure on Jim’s business unit to deliver even more.
In his role as a servant leader, Jim tried to keep pressure away from the shop floor and started focusing on their passion and talent. In a culture of belonging, the true heart connection between all team members became the base for excellent results. As these employees started to develop even self-invented innovative products, companies from all over Belgium and even from the UK came to visit the shop floor.
Jim’s leadership style was armed with vulnerability, which made him relatable, approachable and cemented the heart connection with his team.
The employees in Jim's departments were now seen as the most supportive, positive and productive in the whole plant.
The exponential business results...
Unprecedented levels of peak performance & innovation. 4 years later, the ‘problem department’ - with only 10% of the total plant population - created 85% of the total plant revenue.
Antwerp Members Only
Feb, 2024
Barcelona Exclusive
Mar, 2024
London Launch
May, 2024
Barcelona 3-Day Mega Event
Oct, 2024

Dates to be announced soon
GLOBAL TOUR 2024
Antwerp Kick-off
Antwerp, Belgium
22 FEB
Invite Only
22 FEB Invite Only
Hola Brazil
Sao Paolo, Brazil
23 MAR
Details coming soon
23 MAR Details coming soon
Barcelona Exclusive
Barcelona, Spain
11 APR Invite Only
11 APR
Invite Only
London Launch
London, UK
25 APR Invite Only
25 APR
Invite Only
HAW Experience
Barcelona, Spain
25 OCT
Ticket sales starts soon
25 OCT Ticket sales starts soon